Brand Design
Brand design is the process of creating a brand's visual identity. It involves developing a cohesive system of design elements, such as colors, typography, and imagery. The goal is to create a visual identity that represents and differentiates the brand.
Goodpath
Designed and developed Goodpath’s brand, including a new voice, aesethetic, and logo. Produced over 800 digital and physical designs, including illustrations, photography, videography, and marketing collateral, for various campaigns.
Treadway Makes Drinks
Created a new brand identity, including logo, voice, and assets. Co-wrote, filmed and edited Youtube series “Treadway Makes Drinks”.
ARMTV
Created a new brand identity, including logo, voice, and assets. Ran social media, created posts and videos, and designed collateral, including T-shirts. Edited a companion Youtube series “Devon Reviews”.
Serenity
Created a new brand identity, including logo, voice, and assets. Designed and developed a new home page and storefront. Designed a new product line, with labels and packaging.
ESPREZZO
Rebranded CampusTap to Esprezzo amid a strategic company pivot from higher education into the blockchain industry, resulting in a $2 million raise and inclusion in Mark Cuban’s portfolio. Created a new logo, voice, and brand guidelines, styles, digital and physical assets.
Gamer Sensei
Created the minimum viable product and brand for the esports training platform, resulting in a successful $6.7 million raise and subsequent acquisition by Corsair. Partnered with executive leadership to develop a new brand voice and messaging in under tight deadlines, refining product strategy and delivering a cohesive brand and product experience.
